The growing influence of social media on the way we live, decide and act is making the social media marketing an integral part of digital marketing strategy for any business. The ROI of social media marketing highly depends upon the optimized selection of social media platforms and facebook ranks at top among the global choices to present the business activities on a globally popular social media platform. The number of statistics shared at Wordstream and Statista in 2017 highlights the Facebook enjoys 2.01 billion monthly active users worldwide - shows engagement. Importance of Facebook advertising for now and the years to come 79% of americans use Facebbok - shows trust worthiness. 50 million business have Facebook pages - shows effectiveness for B2C & B2B marketing. The average Facebook user has 155 friends - shows potential of increasing brand's followers.